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The basis of product packaging design


The characteristics of goods, {l for the target method and the historical and other information related to commodities, so that customers have the goods to be superior to the psychological understanding of other similar products. Inspired buying enthusiasm, and then did not give priority to purchase their goods considered. To this end, packaging design should focus on the election materials and decoration, and strive to bow 【packaging suction force more and more attractive. Such as the use of serialization packaging is very appropriate. Product packaging design using the same series,[link widoczny dla zalogowanych], put together can form a packaging series, can enhance the visual effects, packed with more than a single strong visual impact. In order to attract the attention of customers. In Packaging design, use of color is very important. The latest data show that customer first is the feeling of the object color. Then is the shape. Commodities in the initial contact customer 2O seconds, the color sense is 80. Shaped tip of a sense for the 20f20 to 3 minutes. Color sense is 6O, 40} form a sense of 5 minutes for the color sense, a sense of the shape of 50, indicating an impact on consumers is the color of the first color of the impact on consumers mainly in the emotional and psychological aspects. Experimental results show that blue and green, will make people feel comfortable eye-catching bright yellow}, people sentiment; red gives the power, people full of energy. Clover coffee shop owner in Tokyo, Japan had done such a test: were the same kind of coffee into the red, blue and yellow cup, let the customer taste. Results 1O 9, said people in the red cup of coffee Mei Road too strong. The remaining cup of coffee is tasteless or too aunt had. Since then, the store's glass all use red. Saving the coffee material, fork to the customer left a deep impression. So. In Packaging design to give full play to the power of color, use color effects to attract customers attention, touched the hearts of customers. Of course,[link widoczny dla zalogowanych], in the use of color, but also pay attention to different nationalities, different cultural backgrounds, people of color likes and dislikes, so as not prohibited taboo.a color, texture, and enhance the customer's desire to buy. Meanwhile, the package also accompanied by a detailed text description, that material goods, composition,[link widoczny dla zalogowanych], efficacy, use, use and maintenance methods and the history of commodities, etc., will benefit the customer to make purchase decisions quickly. A clerk in the sales of non-choice approach, described as a shop assistant shows the shelf packaging design in addition to considering effects outside. The product features aspects of the text may be appropriate to briefly describe, for the packaging can not be placed on display at the counter products,[link widoczny dla zalogowanych], the packaging can be a simple decoration. Based on four: ± - plus the added packing value of t using the conservation of resources so far. Many goods packaging. After use in its products, it becomes waste to be discarded, not only the landscape and the environment caused by pollution, but also of packaging waste of resources. So. In packaging design, should be considered to increase as much as possible use value added packaging, to make the packaging used up its contents, but also has the use of other values,[link widoczny dla zalogowanych], so that the packaging can extend the use value, thereby enhancing the packaging utilization, conservation of resources. Based on five: Environmental Protection as the consumers growing environmental awareness, the green wave is sweeping the world. Following the green, green refrigerator, the green space that, green cars, green building materials, the green packaging has become a new trend and fashion, much consumers favor. Therefore, the packaging design must conform to the trend of social development. In packaging materials should be chosen not to pollute the environment, waste is easily disposed of, or easily recycled materials; in structure design to help the recovery of packaging in order to facilitate reuse or recycling. In the design but also to minimize the volume of packaging, packaging materials, not only can save and improve economic efficiency, but also to reduce packaging waste emissions, help the environment according to six: the corporate image of a modern enterprise are very concerned about their image shaping, in order to improve the reputation of the public, and enhance market competitiveness. C1 particular import, greater emphasis on corporate image in the visual language of unity. Such as standard color, standard font and so on. Packaging design corporate image is an important basis. In the packaging shape, pattern, color terms are consistent with the corporate image, coordination, through the packaging and decoration reflect the corporate image of the unique style. In short, the product packaging design based on a number of aspects, in particular to be taken into account during the design process in order to make the packaging of goods has always been loved by consumers, thereby creating a huge benefit and social benefit by squeezing. ● China Packaging I998 Volume 10 No. 3, 7,

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