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Manifestations of packaging design


Guangping, Psychologyplaysanimportantroleinpackagingdesigningforsalesandisthekeypartofsuccessfulpackagingdesigningaswel1. Theproperapplica-tionmayresultineconomicandsocialefficiency. * Che of Pingyao, Shanxi Province Foreign Trade Research Office, packaging and decoration with the plant design (ie the implementation of market functions of packaging). Sales packaging design. By no means playing material, shape, color landscaping operations. It is stipulated in the modern market economy, business ideas and meet the sales requirements of the creative activities. Psychology in the sales package design, the basic content is to study the packaging for goods form, packing Results dig, packaging and decoration of the psychological research reflects the packaging of goods} designers, production managers and purchasing the development of consumer psychology law of sales packaging design psychology is to explore the basic elements of creative thinking psychology packaging designers, product managers sales ideas psychological,[link widoczny dla zalogowanych], social, psychological needs of consumers to buy the best among the common psychological, to achieve the selling of goods purposes. The development of social production. Commodity mass production and mass consumption. Promote the development of commodity glistening through, but also inevitable in the glistening through the field and the consumer market, the emergence of commodity competition. Commodity competition, and also the sale of war, shopping malls still rational, personality and performance of the first people in the creative process by understanding the feelings to rational knowledge, and then converted to a form of rational thought, is a psychological quality, but also a strategy and means. Is a software to create,[link widoczny dla zalogowanych], but also a kind of self-cultivation, it is a logical thinking process the center of the strong converter, what kind of rational knowledge to decide what kind of create the form. Different products have different forms, such as food,[link widoczny dla zalogowanych], beverage and packaging of toys, they tend to contrast colors, bright and beautiful. Color segmentation for the proper shape mostly rounded, curved lines tend to be better, more glistening smooth art text to understand more of its commodity changes. Like tobacco and alcohol than the packaging and appears solemn, generous. Very particular about the precise use of color, it is necessary to consider the historical background, cultural landscape, but also take into account modern aesthetic concepts, the main lines of mostly straight lines, curves, electrical hardware, supplemented by packing more color to blue, black, red-based, tall steel hard lines, text, bold and black variant is better, so that better reflect the commodity. Native type of packaging color take into account many factors folk and traditional, red, yellow,[link widoczny dla zalogowanych], blue, green and gray with a bias can be considered. Lines with straight or curved can be. Text to the line, Li, Song as well, as far as possible step by Hanyu Pinyin, or gives people the feeling of neither fish nor fowl. Pharmaceutical packaging is very serious, in addition to special requirements under the relevant departments. Can be different depending on the product features and functionality to handle color and text. Medicine department under the State, name and other text fonts and Traditional deformation may not be used. Drugs are nourishing the physical class multi-purpose warm, anti-inflammatory drugs and more calm Ling color tone. Chemical and stationery product packaging will become more concise. Color to bright, the text should be glistening smooth. More colors to blue, green, yellow, red based. These are just the general concept of packaging of different products,[link widoczny dla zalogowanych], but not limited to a fixed form, to a new plane, to have self-creation, sense of self-expression. Unexpected form of promotion in the performance, but reasonable. To take advantage of the current advantages of modern printing technology to create a rich performance results. Biru channeling Color (color transition), it is a pull of its wonderful color effects, such as would be more efficiently handled well. The psychological manifestations of a buffer to give people a sense of mystery. Create a psychological balance. Seeks to design a work performance through a variety of means to establish the product personality, personality contains a value image. Is also a means of competition. If a product's packaging does not own image personality. It will never be competitive. In dealing with the text screen layout to make good use of space. Do not want space. Enough breath left to the text some places. Text layout root easily overlooked, but it is also a very important content of the screen. Word size, height, length of sentence the line is very luxurious. Have a sense of rhythm and rhythm. In short, every piece design should strive to achieve perfection. Should be aware that, as a designer, he is in the design of the work rather than a simple combination of materials during the debate show. China Packaging 1994
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