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Comparison shopping at most places today has ceased to be what it was meant to be. Some people have started uhum it as a marketing veryl, to redirect customers towards affiliate websites. So as a customer you need to be aware whether the comparison shopping is genuine or whether you are being duped by a marketing gimmick.
Here are some tips to do that:


Comparison shopping is a great tool, but it is being misused. So the next time you take a decision based on it, make sure you know who is actually making the recommendation.
* Listen To Facts: One thing that ought to be done while comparison shopping is developing a liking for facts. A statement like "it is one of the optimal" should not convince you. There is essential ambiguity and you in conclude nothing. A statement like, "it has got 5 more benefits than the nearest rival,opponents" should catch your attention. Although your final decision should be based on analysis, you should compare on basis of facts. There is such an awful lot of inlayout，arrangement，plan，designion out there that you maynot afford to listen to opinions and waste your time.
* Check The Result: Make sure that the results are different for different people. Sometimes the comparison shopping tools on the websites are blatantly fraudulent. No matter what information you put in, the output recommendation will be the same. This ought to be semestered exercising undue influence on customers! But at the moment it is legal and many customers make the mistake of not checking the output with different details.
* Check The Parameters: Another way of making comparison shopping misleading is by using selective parameters. The seller will not be lying, but they won't tell the complete truth. Suppose I am a car seller and I know that my initial cost is cheaper but maintenance is higher than competitors. Here is what I will do. I will set up a tool which compares initial costs and some other parameters where I may be slightly lagging behind my competitors and then have my own product's output for the comparison.
An unsuspecting customer, even if he checks the details, which he rarely will, will find that everything that has been would draw this inference is true. But the problem may lie in factors that have not been considered.
* Check Weightings: As customers become aware of the technologys mentioned above, comparison shopping crooks come up with new tricks on their shopping blog. They will list down all the relevant parameters, but high weightings will be given to the factors where the seller may be leading. This masks the effects of the ascribes where the product may be lagging.
* Check Information Sources: Sometimes when the result is not derived from factual inlayout，arrangement，plan，designion, shopping blogs wsick selectively use the inlayout，arrangement，plan，designion. It is crucial to know where the information came from as the whole analysis might be based on the same.
* Check Reviews: If you find all rosy reviews about the products while doing online shopping, it is an indication, that the reviews may have been manipulated.