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Packaging and marketing operation


Persuasive salesman. If you want any goods on the shelves in the market to win customers,[link widoczny dla zalogowanych], it's packaging is very important. Packaging market, a research psychologist, Lewis Chester gold packaging and consumer psychology to verify the relationship between the number of experiments have been done: he first put the same product in two different packages,[link widoczny dla zalogowanych], a is a circular pattern,[link widoczny dla zalogowanych], the other is a triangle pattern. He then asked those surveyed prefer a product,[link widoczny dla zalogowanych], and why? Results more than 80% chose the package with a circular pattern where they think this packaging production. If not for Louis Sanchez </ thousand two hundred twenty-two wall of gold too surprised, however, the results of the next experiment could not let him surprise: The survey tried both in person in the same product after packaging, still overwhelmingly said they liked the kind with round designs product packaging! Then he did an experiment. He put several different brands of beer were on the same kind of packaging containers for everyone to sample. The result is a beer taste and quality of the evaluation broadly consistent with, but when put the beer into the containers in different packaging, people judge the taste of beer is greatly changed. Chester King Louis wider range of products again repeat this experiment and found a lot of what he called As a leading packaging design, as told in the textbooks: The role of packaging on product sales. Improve product packaging, Wang protection products can not only beautify the products, but also can increase the commercial value of the product. As consumers, including the hygiene level and gradually increase the level of consumption, they generally are willing to bring the convenience of packing for good, beauty, reliability and prestige to pay more. Particularly in a case of self-service customers, but also need to use the product packaging to promote the majority of customers to introduce products to attract customer attention. The power of packaging is also competing for a good or bad problem solving: one to have attracted the attention of the store needed a sense of visual impact, on the other hand to be able to bring home the goods after the performance of soft . And the sharp corners of the triangle-shaped with the other obvious pattern easily arouse people's attention. But the results show that: It is easy to see the triangle, but that does not mean that it will like them. In color, there is also a dilemma. Although it is easily noticeable, such as yellow, but it does have some negative impact on product. Packaging and marketing operation ~

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