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How successful do investment planning for SMEs

 
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PostWysłany: Pon 10:36, 11 Kwi 2011    Temat postu: How successful do investment planning for SMEs

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How successful do investment planning for SMEs?


now marketing investment is the key to the process is one of the companies the only way to bring products to market.

order to market any products that must be passed out through the network channels. And this sales network for each point is constructed by the company's dealers, then the dealers come from? This is the investment work to be done. To do a good job market to be first introduced to the reputation of the product!

Some people think that nothing is to look for investment dealer and let them play money purchase, distribution and enterprise products. Business as long as there is a good product and distribution policy, afraid not hire dealer?

fact, is not the case.

investment work sounds simple, but wants money from the pockets of others, is not an easy thing, which not only need to have a good product, but also a careful planning. Sometimes, mistakes on a detail, it is possible the loss of a number of customers.

recent years, more and more various forms of investment, investment exist many problems emerged, investment companies are now facing difficulties, especially some small and medium enterprises even more so. So, how companies can quickly and effectively implement investment it?
article was published in vPro management online | [link widoczny dla zalogowanych] com/darticle3/list.asp? id = 163274 | 24
famous brand marketing expert, Columbia Blue Ocean International Marketing consultants Chi CEO Mr. Yu Fei that business investment is a systematic project, the negligence of any one link will result in a waste of corporate resources, resulting in investment is not ideal. No doubt, the operation of businesses and enterprises are becoming more cautious in investment, many units are struggling to find Shi Zhanpai investment advice and planning agencies, hoping the strength of this strong team of investment experts in the operation. How to identify products

investment goals? How the product positioning? How to choose a good model networks and distribution channels? How to take the difference, creative reason, to maximize the market to avoid investment risk? So on and so problems are enterprises, especially SMEs are also the Botswana SMEs into a sharp business management functions such as the management to do what a good move in the line of business planning? .

first one: identify and then target

strong business background, the lack of good product is not up Fun; planning another outstanding, do not place a text is an empty paper; combat program, the lack of interpretation and training does not work; ad lethal fierce again, because telephone communication skills is not enough, end customer intelligence weakness, investment work will be greatly reduced.

The problem seems to be very difficult to find that their own, and only through cooperation,

new products are listed, according to the product market positioning, product features, channel characteristics, to determine the target group for their dealers.

collect market information, market surveys and research, investment planning is the preparatory phase of the preliminary work, the SME basically do not have the detailed and thorough research conditions, such as Chile Columbia Blue Ocean International Marketing consultants such investment Strength absolute professional in this area, with investment outside the brain can provide a comprehensive marketing guidance and support to help businesses understand the investment in the form, and then identify the target, including all the development and implementation of investment strategies, the formulation of investment instructions; investment ads Media Selection; investment cost estimates and impact assessment; investment conference organization and implementation; investment information management; dealers answer frequently asked questions; dealer selection criteria and verification.

business to focus on long-term development of enterprises, require dealers to have the viability of the operation of the market is not as long as the money can become a distributor, not merely as a business investment as a means of misappropriating .

investment is a two-way choice, like love, requires sexual gratification. If the dealers selected properly, the market operation in the future will be because of lack of dealer management ability, affecting the normal operation of the market, due to stagnant sales, dealers have to blindly support to manufacturers, and manufacturers and sales support is often linked to the dealer can not support too much, leading to a mismatch between the co-operation, eventually leading distributor of

dealer fallen, seemingly only the loss of dealers, had no effect on the business, but in reality not.

Generally speaking, a product into an area established by a limited number of distributors, local dealers drained, on behalf of the enterprise market, the loss in the region. Enterprises in order to re-enter the market is not so easy,[link widoczny dla zalogowanych], though because the dealer's personal reasons, but this is something that is not clear. Because people know the truth, so the product will lose confidence in the development of new distributors want to be very difficult. Therefore, enterprises, the loss is not the dealers, but the entire regional market.

enterprises in investment, the choice should be targeted for the distributor, not a mushroom to adopt, although all hope in the basket of mushrooms as possible, but, for the poisonous mushrooms have to learn to give up. Otherwise, one may start to meet their own desires, but in the end will be to their hurt.

In addition, companies based outside the brain will actually formulate a scientific and practical training objectives of the investment team to ensure the investment complete, in place.

investment taboo know not unified, team product, market and investment odds, causing confusion inside information, investment and inefficient. Training outside the brain through the unity of thinking, the inner unity of all members of the consensus and behavior standards, act in unison, to forge ahead.


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