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Square Enix announced China Gemudeberoppa / publisher Shanda Games (play Hiroshi Mori Co.) announced a partnership agreement with online gaming sector.
Games Shanda is one of the major Onraingemupaburissha in China in recent years, "Han games in the" service "Dragon Nest" or if the developer of the acquisition EYEDENTITY GAMES (story), Gemuon and the MMORPG "Luvinia Online (tentative)" or have exclusive license agreements (articles), and are showing active movement.
This partnership in China "FINAL FANTASY XIV" (PC / PS3) Shanda Games in addition to exclusive sales, ff14 gil,and service operations will be carried out independently from Europe to Japan and North America.
As Square Enix "Final Fantasy" to expand into mainland China this work is the first series.
Hit the deal,[link widoczny dla zalogowanych], Mr. Wada Hirokazu president of Square Enix, "the media content market, globalization has increased rapidly. In this context, we have a global strategy aiming to accelerate the world's leading companies Masu. Shandagemuzu partnering with proven management has been successful in a number of online games in China so far, an important step in efforts to deliver more customers around the world our good works and, "he said.
In addition, Shanda Games and Chairman of CEO of the sheath group Tokyo said, "We are excited to hard you can partner with Square Enix. By leveraging the synergies and strengths of both companies, benefit from each other I hope you can. teams in-house development of our "Final Fantasy XIV" On the other hand to help support the Chinese market, and strong sales of our marketing power and platform gaming operators large held by the Company by, it is possible to provide access to a wide range of gamers in China. "Final Fantasy" series, launched his first since 1987, has attracted a high fan loyalty in the world. By combining the skills and experience we gained in China, also in China, "Final Fantasy XIV",[link widoczny dla zalogowanych], is sure to be appreciated and in future collaborations, "he said.
Square Enix, "Final Fantasy XI" (PC / Xbox 360/PlayStation 2) Japan,[link widoczny dla zalogowanych], followed by North America, was to expand the service to Europe, it continued,[link widoczny dla zalogowanych], "FINAL FANTASY XIV" in the Chinese market in earnest will make an advance. Games Shanda also, depending on the brand of Square Enix titles house, but not going to to something more robust.
Prior to the start of service from 22 9 "FINAL FANTASY XIV", the first step that would say that high-impact partnership. The online game players, let me focus on the future trends of the two companies.